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SLIDE INSTALLATION
in celebration of the world premiere of the smart
>> crossblade automobile at the Geneva Motor
show.
A graphic design was developed based on the key words
used to define the car: >>inspired >>dynamic
>>radical >>independent >>unique >>innovative
>>emotional.
The resulting slide installation transformed the party
location into a 360 degree illuminated Corporate Identity
showcase which was animated throughout the evening.
La Sip, Geneva, 2002
technical collaboration: Akt Zwei
interior design: Dan Pearlman Markenarchitekur
video collaboration: Giraffen Toast
client: Dan Pearlman |
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